YOU KNOW HER AS: Beulah McGillicutty

ON THE 10-POINT BEAUTY SCALE, WE RANK HER: 8 (though if she really glosses herself up elegant, she gets a 9)

HER BEST FEATURE IS: Her piercing eyes

HER BEST DISTRACTION MANEUVER AT RINGSIDE IS: Usually dependant on what her wardobe happens to be that night

HER INTERESTS AWAY FROM WRESTLING ARE: Travel, in-line skating

HER FAVOURITE SPORT IS: Football

HER BEST SUBJECT IN HIGH SCHOOL WAS MOST LIKELY: Social Studies

THE LAST BOOK SHE READ IS PROBABLY: Men Are From Mars, Women Are From Venus, by John Gray

WHEN CONFRONTED BY A RUDE SAILOR, HER RESPONSE MIGHT BE: To ask where the rest of the fleet happens to be

MADISON AVENUE WOULD LOVE TO HAVE HER BE A SPOKESMODEL FOR: Mascara or contact lenses

IF SHE WERE TO PLAY A CHARACTER ON TELEVISION, IT WOULD BE: Rachel on Friends

HERE'S WHY SHE THINKS SHE'S THE MOST IMPORTANT WOMAN IN THE SPORT: "I don't think I am the most important woman in the sport, I know I am the most important woman in the sport. Quite simply, because I am the most important woman in ECW, and ECW is the most important federation in the world today. So, it only makes sense: best in ECW, best in the world. Is there anyone who can argue with that? I don't think so."

AND HERE'S MERRILL ROE'S ANALYSIS: "The first time I heard the name, I thought 'frumpy', more Laverne and Shirley than anything else; particularly Laverne. But goodness, gracious, you must see her in person to appreciate the beauty that is Beulah! And, to be sure, the subtle ways she uses her charms at ringside. And make no mistake: There is subtlety there. You just have to pay close attention to find it. And I agree with the staff on this one: Her eyes are indeed spectacular."